The evolutionary rise of digital media has transformed the landscape of interpersonal communication in every sector whether it is agriculture, health care, development, disaster management, or even maintenance of social bonds within and outside the society, presenting both opportunities and challenges. This study particularly explores the changing dynamics of interpersonal communication in health communication, with the intervention of digital media.
This research analyzes how social media platforms such as Instagram, WhatsApp, X (formerly Twitter), YouTube, Reddit, etc., other online platforms, and mobile health applications such as Sanjeevani, Ayushman Bharat, etc., have redefined the way healthcare professionals, patients, and caregivers interact. The findings reveal a shift from traditional, paternalistic models to more collaborative, patient-centered approaches.
Digital media has enabled patients to assume a more active role in their healthcare, accessing information, and connecting with others who share similar experiences. Healthcare professionals, in turn, must adapt to these changes, embracing digital media as a tool for education, support, and empowerment.
However, concerns arise regarding privacy, misinformation, and the digital divide. This study highlights the need for a balanced approach, harnessing the potential of digital media while addressing its limitations.
The researcher has analyzed the already existing data and trends which has been conducted through secondary data collection and expert interviews of medical professionals and beneficiaries. The research concludes that the effective integration of digital media in health communication requires a multidisciplinary effort, emphasizing media literacy, critical thinking, and empathy. By embracing these changes, this can foster more inclusive, patient-centric, and empowering health communication strategies.
Keywords - Interpersonal communication, Intercultural communication, Digital Media, Healthcare, Health Communication, Public Health