ABSTRACT:
This research investigates the functional expectations and additional features of sportswear as
perceived by sportswear users in Mumbai and Mumbai Suburbs. Over time, sportswear has
evolved significantly—from basic athletic garments to sophisticated apparel designed to
enhance performance, comfort, and self-assurance. Contemporary sportswear users prioritize
sportswear that meets essential functional criteria such as durability, breathability, moisture
management, flexibility, lightweight construction, and thermal regulation. In addition, there
is increasing interest in advanced attributes including ultraviolet (UV) protection,
antimicrobial and antiviral finishes, odour control, and resistance to staining. To examine
these preferences, primary data was gathered from 160 individuals actively participating in
diverse sporting activities such as gym training, running, cricket, and walking. Structured
questionnaires were employed to assess respondents’ expectations regarding both
performance-oriented and technologically enhanced or aesthetically appealing features of
sportswear. The analysis indicates that while conventional functional aspects remain
fundamental to athletic performance, there is a notable shift toward health-conscious and
innovation-driven features that reflect contemporary sporting lifestyles. These findings offer
valuable insights for sportswear designers and manufacturers seeking to address regionspecific and specialized consumer demands, thereby contributing to the development of
apparel that aligns with evolving user expectations and enhances overall athletic experience.
Keywords: Sportswear, Functional Expectations, Additional Features.