ABSTRACT
This research examines the efficacy of eco-nudging as a behavioral approach to promote
sustainable consumer choices, taking into account ethical aspects, its applicability across
various cultural settings, and its socio-economic effects. This research study utilizes a
conceptual framework that integrates behavioral economics, ethical frameworks, and policy
integration methods to assess the long-term sustainability of eco-nudging. Findings suggest
that eco-nudging is an affordable, scalable approach that is effective, but primarily when
consumers possess a degree of freedom, the intervention aligns with cultural norms, and the
intervention is financially attainable. Personalization driven by AI and policy integration
enhances its scope, yet issues surrounding data privacy, transparency, and the potential for
allocation continue to raise concerns. Consequently, this research contributes to the
theoretical development of eco-nudging, including its ethical considerations and cultural
dimensions, while also providing practical recommendations for businesses, policymakers,
and economists who support sustainability. Eco-nudging, consequently, can serve as a
groundbreaking approach to influence long-lasting sustainable consumption behaviors,
provided it promotes ethical transparency and is applied adaptively.
Keywords: Eco-Nudge, Digital and Physical Nudging, Ethical Considerations, Policy
Integration, Sustainable Consumer Behaviour,