ABSTRACT
The majority of the population in India lives in villages. The village is the back bone of the country. Village or rural industries play an important role in the national economy, particularly in the rural development. Rural entrepreneurship is not only important as a means of generating employment opportunities in the rural areas with low capital cost and raising
the real income of the people, but also its contribution to the development of agriculture and
urban industries. Rural entrepreneurship can be considered one of the solutions to reduce poverty, migration, economic disparity, unemployment and develop rural areas and backward regions.

Keywords: Performance, Problems, Rural Industries, Rural Entrepreneurs, Rural
Development.