ABSTRACT
Corporate Social Responsibility (CSR) stands for socially and ecologically responsible actions of companies which are based on the fundamental idea of creating lasting and sustainable economic activity. From the businesses’ point of view a holistic and dynamic interpretation of CSR that combines all three aspects of entrepreneurial action – the economic, environmental and social dimension – is crucial. Only companies that are competitive can be successful and thus fulfill their social responsibility. At the same time
CSR is in the companies’ own best interest. Since only enterprises that live and respect the principle of sustainability will be economically successful in the long run.

Keywords: Ethics, Business, Social Responsibility, Society, Models, Corporate percepective