This study explores sustainable agribusiness models through the integration of circular
economy (CE) principles and the Resource-Based View (RBV). The research aims to
understand how agribusiness firms can enhance environmental sustainability and achieve competitive advantage by adopting circular practices and leveraging internal capabilities. Using a conceptual research approach based on an extensive review of existing literature, the study identifies key dimensions such as resource efficiency, waste valorization, eco innovation, and digital transformation as critical drivers of sustainable agribusiness. The findings suggest that circular economy practices enable firms to reduce environmental impact while creating economic value through efficient resource utilization and closed-loop systems. Simultaneously, the RBV perspective highlights the importance of firm-specific resources, including technological capabilities and knowledge systems, in successfully implementing these practices. The study also emphasizes the role of innovation and stakeholder collaboration in facilitating the transition toward sustainable agribusiness models. Overall, the integration of CE and RBV provides a comprehensive framework for developing resilient, efficient, and competitive agribusiness systems.