The Indian capital market has undergone substantial expansion owing to economic
liberalisation, technical progress, and heightened investor engagement. Investment decisions in the capital market are shaped by various factors including risk and return expectations, market awareness, demographic attributes, economic conditions, liquidity, and investment safety. This study seeks to examine the primary elements that determine investment decisions among investors in the Indian capital market and to comprehend the impact of demographic variables on investor perception. The research examines the behavioural and economic factors that influence investing choices and financial decision-making. Data obtained from investors indicate that financial literacy, market information, economic stability, and investment security substantially affect investment behaviour. The results indicate that investors' choices for investing vary based on age, income, education, and experience. The research underscores the increasing significance of investor awareness and technological
accessibility in the contemporary financial landscape. The research offers significant insights for governments, financial institutions, investment advisors, and academics to develop effective investment strategies and investor education initiatives