Vol-13, Issue-2, 2026 ( July- Dec)
2026
Pages: 11-21
Open Access
DOI: https://doi.org/10.5281/zenodo.21643325
ADAPTATION AND IMPACT OF UPI ON STREET VENDORS IN TRIBAL AREAS OF BASTAR DIVISION, CHHATTISGARH
Rameshwar Mandavi , Tumeshwar & Suraj Sahu
India
Abstract
ABSTRACT
India's UPI recorded approximately 228 billion transactions worth nearly Rs. 300 lakh crores in 2025, making it the world's largest real-time retail payment system [13, 6]. Despite this national growth, its penetration into remote tribal economies remains largely unexplored. This paper examines UPI adaptation and impact among street vendors in Bastar Division of Chhattisgarh, a seven-district predominantly Scheduled Tribe region, through a mixed-method approach that combines a structured survey (n=34) with systematic stall-by-stall field observations across three distinct markets. The field data, collected in May 2026, reveal a sharp urban–rural digital divide. At Geedam Haat (rural) on 10 May 2026 we counted UPI QR codes at only 62 of 274 stalls (22.6%); the remaining 212 stalls (77.4%) traded entirely in cash. At Jagdalpur Sanjay Market (urban) on 16 May 2026, by contrast, 278 of 317 stalls (87.7%) accepted UPI. Despite strong 5G connectivity and nearby financial infrastructure at Geedam, 69% of vendors owned no smartphone, which indicates that device access, rather than network quality, is the primary barrier to digital inclusion. The gender divide is equally sharp: of the 202 female vendors at Geedam Haat, only 7.9% used UPI, a pattern we also observed qualitatively in urban Jagdalpur. The preliminary survey (n = 34) recorded 100% UPI adoption, but that figure reflects a selection bias toward vendors who already own smartphones. To achieve genuine digital financial inclusion in tribal Bastar, therefore, policymakers must prioritise expanding smartphone access, foster peer-led adoption, and deliver targeted, women-specific interventions.
Keywords: UPI adoption in Bastar, tribal economy, street vendors, Bastar Division, financial inclusion, women vendors, mixed method, UPI adoption in Bastar, Chhattisgarh
India's UPI recorded approximately 228 billion transactions worth nearly Rs. 300 lakh crores in 2025, making it the world's largest real-time retail payment system [13, 6]. Despite this national growth, its penetration into remote tribal economies remains largely unexplored. This paper examines UPI adaptation and impact among street vendors in Bastar Division of Chhattisgarh, a seven-district predominantly Scheduled Tribe region, through a mixed-method approach that combines a structured survey (n=34) with systematic stall-by-stall field observations across three distinct markets. The field data, collected in May 2026, reveal a sharp urban–rural digital divide. At Geedam Haat (rural) on 10 May 2026 we counted UPI QR codes at only 62 of 274 stalls (22.6%); the remaining 212 stalls (77.4%) traded entirely in cash. At Jagdalpur Sanjay Market (urban) on 16 May 2026, by contrast, 278 of 317 stalls (87.7%) accepted UPI. Despite strong 5G connectivity and nearby financial infrastructure at Geedam, 69% of vendors owned no smartphone, which indicates that device access, rather than network quality, is the primary barrier to digital inclusion. The gender divide is equally sharp: of the 202 female vendors at Geedam Haat, only 7.9% used UPI, a pattern we also observed qualitatively in urban Jagdalpur. The preliminary survey (n = 34) recorded 100% UPI adoption, but that figure reflects a selection bias toward vendors who already own smartphones. To achieve genuine digital financial inclusion in tribal Bastar, therefore, policymakers must prioritise expanding smartphone access, foster peer-led adoption, and deliver targeted, women-specific interventions.
Keywords: UPI adoption in Bastar, tribal economy, street vendors, Bastar Division, financial inclusion, women vendors, mixed method, UPI adoption in Bastar, Chhattisgarh